Chambers Continues to Storm Forward With Expansion Plans

SUDBURY – Less than a year ago, Herb Chambers gathered with community and industry leaders as well as employees and friends to officially break ground on a new BMW dealership in Sudbury.

At the time, the economy had started its downward spiral, and many people questioned Chambers’ reasoning. Since then, there have been lots of happenings in the industry with General Motors entering and reemerging from bankruptcy, Chrysler closing thousands of dealerships, and even the government stepping in to help boost sales with the Cash for Clunkers program. But that groundbreaking in Sudbury was Chambers’ fifth of the year, and he hasn’t looked back since.

“We took a long term view when moving forward with our development plans, because our company is here for the long haul and expect to continue to grow our business,” said Herb Chambers. “We want to make sure that we differentiate ourselves from the competition by offering customers the most convenient and comfortable experience in our dealerships.”

On Thursday Sept. 17, Herb Chambers, New England’s largest automotive dealer, is opening the doors to the just completed Herb Chambers BMW of Sudbury. The 70,000 plus square-foot dealership is the third largest dealership of Chambers’ 45 locations, and features the latest in amenities designed to pamper customers.

The six-acre property, conveniently located on 128 Boston Post Road, Rt. 20, offers customers a three lane drive in service reception area with valet attendants, a television lounge featuring plasma TV’s and a fireplace, children’s play area, sales lounges, a coffee bar and café, a seasonal outdoor patio, business center, and plenty of parking.

In June of 2007 Chambers purchased Foreign Motors West. The acquisition included Rolls Royce, Mercedes Benz, BMW, Bentley, and Land Rover brands. At the time of the purchase, Chambers pledged to invest in growing the dealerships and committed to building a larger BMW facility at a new home in Sudbury. The dealership will replace Foreign Motors West BMW located on Route 27 in Natick, which will remain the home of Mercedes Benz of Natick where Chambers has plans for future renovations.

“This is very important for us, and we are very excited about expanding our presence in Sudbury with the addition of this luxury brand,” said Herb Chambers. Chambers also has a Land Rover Sudbury dealership located on Boston Post Road (Route 20).

The new dealership also features a 15-car two story showroom, a 6-car exterior display area featuring a sun-shaded canopy, 40 service bays, 6 reconditioning bays, and an automatic car wash. Because of the vast array of luxury brands, Chambers welcomes trade-ins. Creative financing is available and a huge selection of fine pre-owned vehicles.

The dealership was designed by Regent Associates Inc. of Westborough and constructed by Advantage Construction of Quincy.

In February Chambers opened brand new Porsche and Audi dealerships in Burlington, in March he opened a new truck service and collision center in Braintree, in April he opened a new Infiniti dealership on Route 9 in Westborough, and next month he will complete an expansion of his Mercedes Benz and Smart Center dealerships at Flagship Motorcars of Lynnfield.

“Our continued growth has been a result of the support of our expanding customer base, the dedication of our employees, and the cooperation by town officials in the communities that we operate in,” said Herb Chambers. “We are excited to continue to grow both our company and our customer base moving forward.”

About Herb Chambers Companies

Herb Chambers purchased his first car dealership in 1985 and has grown his company into the largest automobile dealership group in New England. Today, the Herb Chambers Companies are comprised of 45 automotive dealerships throughout Massachusetts and Rhode Island. For a complete list of dealership locations visit www.herbchambers.com.