Car czar opens New England’s only Lamborghini dealership

Photo by Ted Fitzgerald

Boston car baron Herb Chambers is putting the pedal to the metal on business expansion, cutting a deal to open the only U.S. Lamborghini dealership this side of New York City.

“With the economy turning around, we feel this is a great opportunity to take on Lamborghinis as one of our brands,” said Chambers, who won permission this week to add a Lamborghini franchise to his current Wayland Rolls Royce/Bentley site.

Chambers hopes to have three or four Lamborghinis at the dealership by next week, with prices starting at about $200,000. He even bid on the only $1.6 million Reventon Spyder that the Italian carmaker plans to export to America.

Chambers said car aficionados laud Lamborghinis as “ultra-high-performance cars that are very fast, handle beautifully and have very edgy designs.”

But given the brand’s limited supply and high price, the car czar expects to only sell 50 or so new and used Lamborghinis a year. That’s a fraction of the roughly 37,000 cars that Chambers’ 45 dealerships collectively sell.

Still, Chambers said he wanted to add the Lamborghini brand because “we like to have something for everybody. I also have a passion for cars and think a Lamborghini dealership is a very, very cool thing to have.”

Chambers has been expanding briskly this year despite the slow economy.

He opened a new $12 million BMW site in Sudbury last week and cut the ribbon Thursday on a $6 million expansion to his Lynnfield Mercedes/Smart dealership.

“The recession has been tough, but I believe it’s behind us,” the auto entrepreneur said.

Article URL: http://www.bostonherald.com/business/automotive/view.bg?articleid=1211800

REVVED UP---Herb Chambers with the very first Lamborghini delivered to his new dealership in Wayland. The Lamborghini franchise joins Bentley and Rolls Royce brands at his dealership on Route 20 in Wayland.

Herb Chambers Opens Lamborghini Dealership

One day after celebrating the grand opening of a newly expanded Mercedes-Benz and Smart Center dealership in Lynnfield, New England’s largest automotive dealer Herb Chambers, headquartered in Somerville , announced the opening of a Lamborghini franchise in Wayland.

Chambers is the only franchise dealer of the luxury high performance Lamborghini vehicle in New England.

Herb Chambers Lamborghini of Boston, which opened for business on Friday, is located in Wayland on Boston Post Road (Route 20).

The dealership is on the same site of Chambers’ Bentley Boston and Rolls Royce Motorcars of New England dealerships.